When the product team at Bankrate identified an opportunity to refine the entry point for our personal loans pre-qualification flow, I was tasked with rethinking how we welcomed users into the experience. The goal was twofold: to design a flexible light and dark mode treatment, and to reimagine the 'Secure a great loan in 3 easy steps' section with a more engaging, visual approach.
This project required a deep familiarity with the Bankrate Design System as well as sensitivity to the brand’s trusted, approachable tone. I carried the work from early creative exploration through design iteration and ultimately into UAT alongside engineering, ensuring the solution remained consistent, usable, and true to the needs of Bankrate’s audience. The result was a more inviting, visually balanced entry point that better aligned with both user expectations and business goals.
Role: Product Designer
When I joined the project to reimagine the personal loans page for Bankrate as part of their Uniquely Helpful Pages initiative, I saw an opportunity to push both the visual and functional storytelling of the product. The goal was to turn what could be a transactional experience into one that felt inviting, trustworthy, and genuinely helpful to users exploring their borrowing options.
My focus was on redesigning the entry point and above-the-fold experience—essentially the first impression. I worked to create a layout that felt both clear and reassuring, guiding users quickly to key tools and insights without overwhelming them. Using our branded component library and systems, I also explored a new “how-to” section design, playing with layout and interaction to help demystify the personal loan process in a way that felt digestible and empowering.
Further down the page, I developed a custom National vs. Bankrate APR chart that visually contextualized Bankrate’s offerings against national averages—a feature designed to instill confidence and transparency. I also built a bespoke loan calculator component tailored specifically for this page, allowing users to interactively model potential loan scenarios based on their own financial goals.
Role: Product Designer
